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It would not have made it onto this list just a year ago, but it has become a sensation that is taking the social media world by storm. It's moves like this that have helped spur the many lawsuits designed to break up Facebook and its social media empire, a story we should all watch closely in 2021. This number has fallen to 30 percent, mainly as Instagram has made changes to mimic what Snapchat offered. Just a year ago, Snapchat was used by around 60 percent of people. The most significant changes on this list come from Snapchat and TikTok. social media use by platform.Īs you can see, Facebook and Instagram remain the leaders in terms of market penetration. Most people like to use social media at least once a day, but which networks are they most likely to use daily? The most recent data from Pew, which took a look at usage from 2019, found the following breakdown for U.S.
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79 percent of college graduates use at least one social media site, whereas just 60 percent of those with a high school degree or less use social networks.Social media use is roughly equivalent across race, gender, income level, as well as community (urban/suburban).Not yet, but usage is up across the board. But have they taken over from young people? However, most of us also know that older people are hip to the social media game too. After all, today's youth have been born into a digital world, so it's not surprising young people are the ones most likely to adopt social media. In the U.S., this percentage is much higher. Since there are approximately 4.5 billion internet users worldwide, we can also say that around 80 percent of web users also use social media. Considering there are around 7 billion people globally, more than half of the global population is currently using social media in one form or another. 2021 Social Media UsageĪs of January 2021, there were more than 3.96 billion social media users in the world.
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We've compiled all the stats we could find about social media in 2021 that will knock your socks off and remind us all just how important this technology has become.
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However, while social media's popularity and significance are not all that surprising, there are lots of other things about social media that will shock you. Social media has become even more important over the past year as the Coronavirus pandemic has raged and forced us to rely on digital technologies more than ever, particularly to remain connected with friends and family. Many thought it might just be a fad, but while many sites have come and gone, the concept of social media remains strong and has become part of the fabric of our global society. Social media has come a long way in its short 20-year history.